Vivozoom Blog

Finding the best by Lawrence Gould

13th April, 2010 - Posted by admin - No Comments

There is a myth that’s making life harder for every one of us in the industry. The myth is that finding the perfect image, that says exactly the right thing, is so much easier now that everything is digital. Look at the choice. One click and you have a zillion images to choose from!!!

I wish it were true. However, what is true, is that you can get millions of images easier and cheaper now. But what about finding the RIGHT image, easily, at a fair price? That is still a problem; the image you want may be there, somewhere, but you have to wade through a mountain of irrelevancy and often rubbish to find it. It has actually gotten harder to find the “right” image.

That’s because you are now at the mercy of the computer algorithms, which have been fed by an avalanche of unselected and unedited images. They try to help you, but they are just machines, and they work on the principal that the greater choice, the better the service.

At Vivozoom we don’t try to cover for every eventuality of image. We have a very large library, but all our shots are selected first by the photographer or illustrator and then reviewed again by our experienced editors. Our editors review not only the image quality, but the keywords, captions, releases and marketability, as well. We are producing a collection of the best and most relevant images within a reasonable price bracket. You will not find an image of the Chinese Army Council in our collection, though we are sure you will find it somewhere if you spend enough time looking. Nevertheless, you are likely to find the very best and most telling image for your web site quickly, easily and at a very good price.